If we were chatting in person, I’d offer you a warm hug, a slice of cake (carrot cake for the win) and probably get waaaay too excited hearing about your story. But since we’re not and I haven’t mastered telepathy (yet), here’s a little bit about me.
Open with a clear, confident statement of who you are and what you do. Make it instantly clear what visitors can expect from you, and set an emotional tone. Keep it short, bold, and easy to remember.
Sarah
Hi, my name is
About
Then connect that beginning to the way you work today. Share how those early experiences shaped your values, your approach and the kind of experience you now want to create for your clients. Keep it honest, warm and personal so people do not just understand how your business started, but also why it still matters so much to you.
Tell the story of how you got started with your business. What inspired you to start - was it a specific moment, a personal challenge, or a dream you couldn’t ignore? Write it in your own voice, like you’re telling a friend over coffee. Instead of rattling off facts, let your personality shine through so people feel your passion.
… but the best stories rarely are.
Becoming a wedding photographer wasn’t part of the plan
Use this space to share your mission - what drives you and the impact you want to make. Keep it simple and genuine: what do you believe in, and what do you want clients to feel when they work with you? Add a personal touch by describing how your own life or values shape your approach - this is what makes your story human and relatable.
Then, explain how your personality shows up in your work - are you calm and supportive, bold and energetic, or something in between? This is your chance to let people know not just what you do, but how it feels to work with you.
I'm an adventurer and a lover. I feel things deep, and I believe life is art.
you'll also get a new friend and hype woman.
So when you book me, you won't just be getting a photographer ...
Explain what makes you different and be specific about your philosophy (candid, authentic, storytelling, stress-free). Show empathy by addressing common worries your clients might have. Do people often feel awkward in front of the camera? Do they worry about timelines, logistics, or not knowing what to do? Call that out, and then reassure them with your approach. By the end, your readers should feel both excited and at ease, knowing they’re in good hands with you.
Maddie & Bryson
"If you want real moments and actual feelings, Sarah is your person"
Jake & Mari
"It felt like having a friend by our side the whole day"
There's about a 99% chance I'll listen to Taylor Swift while editing your photos
I’m physically incapable of sending a text or an email without at least one exclamation point
I will fully support a second slice of wedding cake
(I'm just a girl)
about me
Fun facts
You’ve made it this far, so we should probably make something beautiful together
Whether you’re planning a wedding, celebrating a new chapter or simply want photographs that feel like you, I’d love to hear what you have in mind. Tell me everything - the big plans, the tiny details and the parts you’re most excited about - and let’s create something you’ll want to come back to for years.
